2022, where did you go? A year end interview with Michelle
A lot has happened over the last few years so I decided to sit down with my comms pal and dissect the year that was — 2022. It’s a good time to reflect, because Hopgood Creative started exactly 3 years ago. What?! It’s only been 3 years of solopreneurship?!
What I learned during my first year in business, global pandemic and all
Adjusted expectations, boundaries, and goals. Launching a design business during a global pandemic is, to say the least, a bit of bumpy road. But it hasn’t been as bad, or as ominous as I predicted.
The Thinker-Designer relationship
Let’s talk about visualizing models. They are, to say the least, challenging but ultimately rewarding. Key to the development is the relationship between THINKER and DESIGNER.
A true collaboration between academia and design
Combining a complex process and method into one model is a difficult undertaking. Through close collaboration and iteration we were able to create a teaching and reference tool that students can see, make sense of, and use to understand their innovation journey.