Michelle Hopgood Michelle Hopgood

2022, where did you go? A year end interview with Michelle

A lot has happened over the last few years so I decided to sit down with my comms pal and dissect the year that was — 2022. It’s a good time to reflect, because Hopgood Creative started exactly 3 years ago. What?! It’s only been 3 years of solopreneurship?!

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Michelle Hopgood Michelle Hopgood

The Thinker-Designer relationship

Let’s talk about visualizing models. They are, to say the least, challenging but ultimately rewarding. Key to the development is the relationship between THINKER and DESIGNER.

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Michelle Hopgood Michelle Hopgood

A true collaboration between academia and design

Combining a complex process and method into one model is a difficult undertaking. Through close collaboration and iteration we were able to create a teaching and reference tool that students can see, make sense of, and use to understand their innovation journey.

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